Saturday, December 21, 2013

Teddy Afro set for “The Journey of Love” Tour

On Friday, HEINEKEN in Ethiopia announced its sponsorship agreement with one of the country’s most prestigious singer Tewodros Kassahun (Teddy Afro), for his 2014 concert tour “the Journey of love” around Ethiopia. This partnership is to provide the Ethiopian public the best Ethiopian musical experience, whilst enjoying the premium Bedele Special, with its rich full flavoured taste. Bedele Special will be the exclusive sponsor of Teddy Afro’s 2014 “The Journey of Love” music tour in Ethiopia. Vicentiu Panait, Marketing Manager, Heineken Breweries S.C. said “Teddy Afro is the most popular musician in Ethiopia, across all regions, ethnic groups and with unrivalled international reach. This makes it a perfect match for Bedele Special, Ethiopia’s most premium beer.” Teddy Afro said: I’m so excited to work with Bedele; I look forward to celebrate the journey of love together.

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